COMMUNITY CREATION

BE IN COMMUNITY WITH THOSE WHO REFLECT
YOUR DEDICATION TO YOUR FAVORITE ARTIST

I created Miror Club as an opportunity to use content in an innovative way - to cultivate fan to fan connections. This offers fans a sense of belonging within the fandom, and then the hope is this will translate in to a long-term commitment to being a fan.

All activations below have been ideated, designed, and executed by Vidisha Jain.

Olivia Rodrigo
GUTS World Tour
merchandise ACTIVATION
LOS ANGELES, August 2024

Geffen Records provided me with T-shirts for fans who signed up to my activation. I boxed each item in a customized box, each of which included a flier with an assigned hashtag, asking recipients to connect with those in their "hashtag group," thus using merch as an opportunity for community creation.

Sabrina carpenter
short 'n' sweet ACTIVATION
album listening PARTY
los angeles, August 2024

An intimate invite-only event I curated to celebrate her album together, including a customized drinks menu (with espresso duuuh), an opportunity to be creative with a writing station, and Erewhon gift card for guests to purchase the Short 'n' Sweet smoothie.

gracie abrams
secret of us tour - fan meet-up
los angeles, september 2024

Activity that encourage fans to engage with each other, motivating them to participate with the allure of offering a chance to access exclusive content.