DIGITAL DESIGN
Social Media GRAPHICS

Making original and branded design for BBC Music Radio when they launched their brand new online accounts.
52.4% increase in content interactions, and 24.4% increase in accounts reached, in the first month alone of my creating this new content.
Original design initiatives included animated features, photography, as well using branded template features that could for artists being showcased.
ANIMATED TOUR ADMATS
Using After Effects to add animated elements to tour admats for uses such as Spotify Canvases or paid media ads
TOUR POSTER

DIGITAL BILLBOARD

I designed a billboard that was displayed all over Los Angeles summer of 2019, including 405 and I-10 Freeways, Santa Monica Blvd, shopping malls, and more coveted locations.
This is an example of it featured at The Grove in Los Angeles near the concierge desk.
MARKETING DESIGN - ARTIST ONE SHEETS
single COVER ARTWORK
BAKER GRACE - "SHAKE THE EARTH" // OUT APRIL 1ST 2022 VIA RIVETING MUSIC
ANIMATED VERSION FOR APPLE MUSIC

I overlay two photos and played with their opacity to create an effect of movement.
Original Photo: Will Raver
The writing is in the artist's own handwriting, that I digitized in and colorized. This on the right is the original piece of paper on which the text was written on, and that ultimately transformed into the above artwork!
RESIZING ARTWORK FOR SOCIAL BANNERS
<< Vertical Cover - Ads / IG Story
Facebook

YouTube

Twitter

Apple Music - Album Page Static 3x4

CUSTOMIZED Website DESIGN
RESPONSIVE DESIGN + MOBILE VERSIONS
ONE-PAGE WEBSITE DESIGN
Key Features: Sticky Navigation Bar
Background video feature at bottom of the page when scrolling

Mobile optimization such as this navigation menu + with social icons

Interactive buttons upon mouse hover - text changes color, or image overlay with text/link


Integrated Shopify Merch store

MULTI-PAGE INFORMATIONAL SITE
Hero-image Home Page

Interactive elements such as static page with image overlay upon scroll

AR INSTAGRAM FILTERs
Published on Baker Grace's Instagram (@bakergracemusic)
I designed and built this filter on Spark AR, including the assets from scratch, to accompany the release by emulating the artwork. Key features:
- Face tracking for eyeliner make up
- Texture to emulate sunset effect
- Song clip as part of filter
Previews of additional AR Filters that I have creative directed for artists, my role in this service being to communicate with the artist team and preparing a brief according to their vision, and communication with a contractor to create and publish them in connection to promoted the single releases. Features include face or hand tracking, as well as "gamifying" the filters making interactive features eg. catching popcorn in the mouth.